Thomas Hobbes Essay Example | Topics and Well Written Essays - 500 words - 3

Thomas Hobbes - Essay Example Only societies and governments stop this from being a constant state. This is a sort of fiction, since Hobbes points out that this has never actually happened in history. However, it helps to explain why people in countries often suffer from mistrust, violence and criminality. This ‘state of nature’ is central to Hobbes’ view of the world. This reason this is not a reality is because it is blocked by fear and reason. Reason is how man knows how to escape from the state of nature and this is how the natural laws are created which allow man to live in peace. Hobbes then develops his ideas on the ‘laws of nature’. This works against the destructive nature of the ‘state of nature’ and helps man to maintain peace and stability. These laws are instinctive to man and are obtainable though natural reason and philosophy. The first law is the law of peace and divides into the seeking of peace and the right to defend ourselves from violence in order to maintain peace. The second law is connected to peace and states that we give up certain rights, such as murder, in order to avoid continuous warfare. People mutually give up their rights and this becomes a contract, which is the foundation for moral obligations. The third law, therefore, requires us not just to make such contracts, but to respect and keep them. These first three laws are the essential way in which continuous war can be avoided. Hobbes then outlines a number of other associated laws which contribute to maintaining peace. All these laws can be summarised as avoiding actions which an individual would not want performed against themselves. God ultimately rules over these laws. Hobbes then explores how the contracts work. There are two different types of person who can be involved in a contract – natural and artificial. Hobbes defines a natural person as one who uses their own words. An artificial person, rather, is one who uses the words of

Estimating the Demand for Money Essay Example for Free

Estimating the Demand for Money Essay We all know that money employed in consumption sustains life and gives pleasure, but it does not lead to economic growth. Money employed for investment increases productive capacity, thereby increasing wealth available for consumption investment in the future. Use of money for both consumption investment leads to employment but later reaps future benefits. The quantity theory of money posits that the value of money is equal to the collective supply of goods and services in an economy. The value of money could be called the aggregate clearing price for the aggregate supply aggregate demand in an economy. A condition in which the aggregate clearing price is below the aggregate costs of production would be symptomatic of gross misallocations of resources in an economy but this kind of condition is not theoretically impossible. Ending of wars that includes cold wars are often associated with massive reallocations of productive resources and these reallocations can involve painful periods of readjustment. â€Å"Artificial bubbles† resulting from central banker manipulation of money and interest cause boom bust misallocations. Regarded money as nothing but a means to facilitate barter, the aggregate supply of goods and services represents the wealth of society. If everyone woke up one morning to find every dollar replaced by one hundred dollars, no one would be wealthier or poorer because wages and prices had two additional zeroes. Nor would there be any change in either aggregate supply or demand. The concept of aggregate supply to represent the wealth of society can be misleading. Most homeowners would sell their house if offered an outrageously high price for it. In that sense, nearly all existing homes are part of the aggregate supply. But in the normal course of events, homeowners are slowly consuming their houses by living in them and are not considering an immediate sale although the thought of eventual re-sale is usually in their minds. Similarly, most capitalists would sell their factories if offered a high price, but are primarily focused on increasing the productivity of those factories and ensuring that the factories produce goods for which demand is high. Money works magic in the minds of many economists which transform simple relationships into complex conceptual nightmares. Say’s Law one monetary interpretation holds that the costs of production (paid for labor, land and capital goods) results in the incomes essential for purchasing output. Moving this argument further, critics of Says Law express concern that all the income will not be spent concerning that some money will be saved or even hoarded. Thinking that it is better to save the money than to spend it that result to manufacturing decline, unemployment and recession. But the confident consumer who saves and invests actually benefits the economy more than the consumer who spends. Invested capital provides the means to hire labor and other factors of production that increase employment and wealth. Vision of economic activity as a circular flow of money between spenders earners blinded him to the nature of wealth-creation, productive incentives, productivity increase and economic growth. The economic benefits of savings should not be justified on the grounds that savings is another form of spending. On the contrary, savings is the source of capital accumulation. Capital technological progress is the source of economic growth. Capital means plant, equipment, technology, research and employees to make new products. Consumers can only keep an economy from recession if they are employed in productive activity. If unemployment is low and those employed are producing useful goods services, then an economy can remain healthy. High consumer spending is more an effect than a cause of the economic well-being associated with low unemployment. Consumer confidence is expected to be high if unemployment is low. Recession is not just a national bad mood. Unemployed consumers who spend money received from government destroy consume wealth without producing wealth. Economic growth occurs only if the consumer is also a producer. In empirical method it determines the relationships between economic variables through observation or experiment. The Baumol-Tobin model provides the foundation for most empirical studies of money demand. The Capital Asset Pricing Model, while important in financial economics, is viewed to be much less important in determining money demand. Most wealth is shifted under the speculative motive from long-term to short-term securities rather than money. The prices of short-term bonds do not change as much as long-term bonds and there is a default risk with money because of the limit to federal insurance on deposits. One of the difficulties in empirical work on money demand is that money demand adjusts to changes in income and interest rates with a lag. In other words, a change in income leads to a delayed change in money demand. Money demand may be slow to change because of adjustment costs, expectations may be slow to adjust or may hold that a change in income or interest rates is in part temporary. Consequently, empirical studies of money demand look at both short-term and long-term responses to changes in macroeconomic conditions. An increase in the interest rate reduces the demand for M1 money as expected, but the effect is small. An increase in the interest rate from 4 to 5 percent (a 25 percent increase) reduces money demand in the short run by 0. 5 percent (= 0. 02 x 25%). The long run response is about a 1. 25 percent reduction in money demand. An increase in the interest rate from 10 to 11 percent produces even smaller money demand responses. There is an extensive literature on the theory of money demand and the influencing factors. In general, the real money balances are related to some scale measure, such as income or wealth, and some opportunity cost measures, such as inflation, interest and exchange rates. There are various discussions on the form of the money demand function and the selection of the variables entering in the equation. Thus the choice of economic indicators varies in different country experiences due to the distinction in different financial systems. The choice of an appropriate monetary aggregate for the estimation of a meaningful money demand function is complicated. Either a broad or a narrow definition of money can be used as the monetary variable depending on the issue of the monetary authorities. Generally it may be thought that a narrow definition of money like monetary base or M1 tends to be more flexible and reactive to market operations and thus to interest rate policies. Narrow money can have a close relationship with prices since it can easily be influenced by economic variables, however it cannot always be adequate to capture all the information related to the financial system. Although narrowly defined aggregates are easy to control, their relationship with income appears subject to considerable variability. One main cause of this insufficiency is due to banking habits of money holders, as they wish to hold their savings not only in demand deposits, but also in time deposits or other different financial instruments. For that reason, a broader definition of money, such as M2 or M2X, can comprise a wider range of the financial system; however it may be less sensitive to the changes in the economy. The scale variable measuring the level of economic activity is the first determinant of the money demand function. The holding of money and thus the demand for money are related to the volume of the transactions, using the fact that the amount of the transactions is proportional to the level of income. Either a wealth variable or an income variable can be used as a scale variable. Generally, when wealth data is not available, an income variable like the Gross National Product or Gross Domestic Product can be taken into consideration. Money demand is directly proportional to income, but inversely related to market interest rates and yields on different financial assets. The interest rate concerning time deposits is thought to be the nominal return of holding money if the broad definition of money is considered, hence has a positive sign in the money demand equation. Another important variable which measures the rate of return of an opportunity cost is the interest rate on government securities. As currency substitution can occur either by switching into foreign denominated deposits or by switching to bonds or securities, the rate of interest on government securities is a measure of the rate of return of an opportunity cost, and its expected sign in the equation is therefore negative. The relationship between inflation and the demand for money has been studied widely. If there are high fluctuations in prices, the rate of inflation becomes an important determinant of the money demand function. Money demand is inversely related to predictable inflation rate since an increase in inflation increases the cost of holding money. Especially, in developing countries, the long run inflation elasticity is generally expected to be high as the range of financial instruments outside money is limited and real assets represent a substantial part of the public’s portfolio (Nachega, 2001). Like in Turkish economy that is subject to not only a high degree of price level but also a high variability in the prices, the price level has a considerable impact on the return of financial assets; as money holders will have difficulties in predicting the prices, the risk in saving money will raise and consequently the holding of money will tend to decrease. Since foreign exchange rate measures the rate of return on holding foreign currency, it is also an important determinant in the demand equation on holding foreign currency. The sign of exchange rate is negative since when the deposit holders increase their demand for foreign currencies, the domestic currency will depreciate. In an open economy, the return of foreign assets is usually denoted by some exchange rate variable, which may have an increasing role due to the high level of financial globalization. (Central Bank Review, 2002 pp. 55-65). Boughton (1992) presents the sources of disturbances that can affect the elasticities of variables in the long run equation. Inflation expectations varying over time is the first important factor that may affect real return of assets which is a vital element of the money demand equation. An inflationary expectation is generally proxied by the inflation rate, thus it is essential to examine the inflation data before inserting in the money demand equation. The change in exchange rate is the second important source of variability. Therefore the relationship between the exchange rate mechanism and the dynamics of real money balances is important, justifying the addition of the real effective exchange rate into the model.

How Bathsheba Everdene Has Changed in the Novel Far From The Madding Cr

How Bathsheba Everdene Has Changed in the Novel Far From The Madding Crowd "Bathsheba Everdene is a changed woman by the end of this novel". By referring closely to events in the text, show to what extent you agree with this statement. In this essay I am going to be deciding to what extent that I think Bathsheba Everdene has changed in the novel 'Far From The Madding Crowd'. I will compare the two sides and reach my conclusion. I think that in the novel, in some ways Bathsheba has changed. When we first meet Bathsheba she is going to live with her aunt, and is probably dependant upon her. Then, Bathsheba inherits a farm and money. This occurrence would give Bathsheba more independence and freedom, so in that way she has changed from the start of the novel. When Bathsheba's sheep get into a field of clover, the only person who can help her is Gabriel Oak. At first Bathsheba refuses to ask Gabriel for help as they have had a row but then she does. Gabriel replies "beggars mustn't be choosers". We know that Bathsheba is a very proud, independent woman and doesn't like to ask for help, but here she swallows her pride and sends a note reading, "Do not desert me Gabriel". This must have been quite a hard thing for a stubborn person to do, and I think that earlier on in the book, Bathsheba wouldn't have been able to do such a thing. This therefore shows that Bathsheba is now more grown up and able to see the bigger picture of life. At the start of the novel, Bathsheba is very young and innocent. When Gabriel Oak proposes to Bathsheba the first time, Bathsheba says "I shouldn't mind being a bride at a wedding, if I could be one without having a husband" However, at both times when Bathsheba is mar... ...ne because she is jealous that he doesn't look at her at the fair, she wants what she can't have, so when he proposes to her, she doesn't know how to let him down gently. But the second time she isn't straightforward because she doesn't want to hurt his feelings. So although she is indecisive, she does seem to develop feelings for Farmer Boldwood, as she doesn't want to hurt him in the end. After reading this novel I have decided that Bathsheba is a changed woman to some degree, but underneath she is still the same stubborn, vain girl. I think the changes that have occurred are due to her growing up and becoming a woman and I think that she has learned from her mistakes and from the experiences she has dealt with. I think any changes that have happened to Bathsheba have happened for the better as she is noticing her faults and is better because of it.

Vico, Giovanni Battista :: essays research papers fc

Vico, Giovanni Battista See also: Philosophy Biographies (jovà ¤n ´ne bà ¤t-te ´stà ¤ ve ´ko), 1668-1744, Italian philosopher and historian, also known as Giambattista Vico, b. Naples. In 1699, Vico became professor of rhetoric at the Univ. of Naples, and in 1734 he was appointed historiographer to the king of Naples. Vico is regarded by many as the first modern historian; he was the first to formulate a systematic method of historical research, and he developed a theory of history that was far in advance of his times. For Vico, history is the account of the birth and development of human societies and their institutions. He thus departed from previous systems of writing historyeither as the biographies of great men, or as the development of God's will. Opposing the antihistorical elements of the prevailing Cartesianism (see Descartes, Renà © ), he asserted that history is a valid object of human knowledge because man himself created history. Vico urged the study of language, mythology, and tradition as techniques for the investi gation of history. As a philosopher, Vico believed that every period in history had a distinct character, and that similar periods recur throughout history in the same order. He departed from the old cyclical theories of history, however, in asserting that these periods do not recur in exactly the same form, but are subject to the modifications that new circumstances and developments impose. Thus the historian can never be a prophet. Vico also wrote on law, affirming an innate human sense of justice and natural law. Vico's major theories were developed in his New Science(1725), which he revised completely (1730; 1744). Vico's work was little known in his own time, and his importance was not recognized until the 19th cent. Bibliography: See his autobiography (tr. by M. H. Finch and T. G. Bergin, 1944); G.

Financial crisis Essay

According to this article soros expresses that the current financial crisis is the result of the effect of all the other minor financial crisis’s that the US economy has experienced in the past sixty years, which came as a result of the weakening of the dollar in the financial market over the other strong currencies. It was anticipated to be happening because financial market operated in such a way that investors over borrowed loans from banks to invest in the housing sector hoping that the market would regulate itself according to the forces of demand and supply and be able to get good returns. The economy instead suffered a shortage of cash as a result of the over borrowing and the interventions by the Federal Reserve did not work as had worked well before. The borrowers of the loans are now not able to pay them back the loans leaving the banks strained with the effects of bad loans that the other financial assets are greatly affected. Banks and other financial institutions have closed down their operations and some gone bankrupt as the cost of borrowing becomes unbearable. What matters most as of this moment as suggested by Soros is to be able to deal with the political situation in a way that the economy will not be compromised. There is need to establish policies that will be able to redeem the lenders in the economy from total collapse. The banks should be helped out of the liquidity problems by the government being recommended to use the Swedish model of dealing with a financial crisis. The model recommends that the banks as the basis point of recovering the economy from collapse. In most of his articles and one of his best selling book the â€Å"paradigm for financial markets† soros has criticized the systems of British and US authorities in the bureaucratic procedures that they which take too long to react to situations of urgency like this crisis that results to many effects on the economies. Word count 335 References George soros: worst financial crisis in 60 years marks end of an era. 15th December 2008 1st financial times article.

Get the Facts of the Burj Khalifa

Get the Facts of the Burj Khalifa At 828 meters in length (2,717 feet) and 164 floors, Burj Dubai/Burj Khalifa was the tallest building in the world as of January 2010. Taipei 101, the Taipei Financial Center in the Taiwanese capital, was from 2004 to 2010 the worlds tallest skyscraper, at 509.2 meters, or 1,671 ft. The Burj easily exceeds that height. Before their destruction in 2001, the World Trade Centers Twin Towers in Manhattan were 417 meters (1,368 ft) and 415 meters (1,362 ft) tall. Burj Dubai/Burj Khalifa was dedicated on Jan. 4, 2010.Cost of the Burj: $1.5 billion, part of downtown Dubais $20 billion redevelopment program.The name of the tower was changed from Burj Dubai to Burj Khalifa at the last minute in honor of Sheik Khalifa bin Zayed al Nahyan, ruler of Abu Dhabi, and in recognition of Abu Dhabi providing Dubai $10 billion in December 2009 to bail out Dubais bankrupt sovereign wealth fund.Construction began on Sept. 21, 2004.More than 12,000 people will occupy the buildings 6 million square feet. Residential apartments number 1,044.Special amenities include a 15,000 square foot fitness facility, a cigar club, the highest mosque in the world (on the 158th floor), the highest observation deck in the world (on the 124th floor) and the highest swimming pool in the world (on the 76th floor), as well as the first Armani Hotel in the world.The Burj is expected to consume 946,000 liters (or 250,000 gallons) of water a day.Electricity consumption is expected to peak at 50 MVA or the equivalent of 500,000 100-watt bulbs burning simultaneously. The Burj has 54 elevators. They can speed up to 65km an hour (40 mph)The equivalent of 100,000 elephants worth of concrete was used during construction.31,400 metric tons of steel rebar used in the structure.28,261 glass cladding panels cover the exterior of the tower, each panel cut by hand and installed by Chinese cladding specialists.12,000 workers were employed at the site at peak construction. Three workers died while working on the site.The number of underground parking spaces at the Burj: 3,000.The lead contractor was South Korea-based Samsung, along with Belgiums Besix and the UAEs Arabtec.The building was designed by Chicagos Skidmore, Owings Merrill and developed by Dubais Emaar Properties.The buildings structural engineer is William F. Baker, who on July 11, 2009, became the first American to win the Fritz Leonhardt Prize For Achievement In Structural Engineering.

Choosing A Career Or Profession Essays - Chitto Harjo, Free Essays

Choosing A Career Or Profession Essays - Chitto Harjo, Free Essays Choosing A Career Or Profession English Essay # 5 I believe that a career or profession should be chosen with great care and that it should not be taken lightly. A career or profession should be something that you enjoy doing because you will be doing it for many years to come. So I took time and care when deciding what I wanted to do for the rest of my working career. The reason I chose to be a We Administrator is because I enjoy spending time on the Internet and thats where everything is happening and changing from day to day. This career is also in great demand and is something I do currently for fun, so why not get paid for it? I believe that I am a great speaker and as a web administrator I would be able to voice my opinion out to the large masses of people. There is also ample opportunity in this field and I dont believe finding a job in this profession would be of great difficulty. Looking for work would be simple, especially after attending a great college such as yours. This would give me a degree I would need to prove that I know what I am doing. Instead of just claiming to know what I am doing this experience would give me the opportunity to prove it. I know that in the future to survive it will be necessary to have a computer skill. So if this statement is true then it will be much easier for me to survive in this society if I have a go od skill in this job field. This is also a skill I intend on passing on to my kids and so on. I know that we are still at the beginning of the computer age and I want my kids to know how it all started. I dont want the history of the computer and the Internet to be lost. I know that with proper training I can make a huge contribution to any business I step foot into that is computer originated. I believe that taking the courses that I am applying for that I will be able to get a great job and make a career out of it. This will hopefully allow my to live a rich and prosperous lifestyle. These are the things that hope for my future and my career. This is what I plan to do with my education and the importance I put on it. Thank you for taking the time to read my hopes in the future in attending your college.

Research Paper on Tourism in Developing Countries

Research Paper on Tourism in Developing Countries 1. Compare and contrast the influence of economic, social and political characteristics that have developed tourism in developing countries. Tourism has traditionally acted as major source of income within many developing countries. The huge amounts of investment put into this sector points to the important role it plays in the growth of the economy ad the development of economic potential. At independence, Kenya identified tourism as a major driver of the economy and as over the years strived to develop this sector through numerous investments. As a result there has been development and opening up of many tourist markets, making Kenya one of the leading tourist destinations in the world. There has also been development in domestic tourism, a factor that a largely boosted tourism in the country. Other countries that can be considered as developing tourism markets include Tanzania, Rwanda and China. Despite the positive impacts of tourism, the sector also faces numerous challenges that these countries have had to grapple with. The governments of these countries have put in place strategies to overcome these challenge which threaten their economic potential. There are numerous factors tat have influenced the growth and development of tourism in developing markets. These factors are a political, social and economic. Economic factors that have influenced tourism in developing countries The economic stability of a country plays a great role in the development of other sectors within that country. A stable and highly performing economic climate encourages investment in various sectors and consequently there is more economic growth. Kenya and other developing countries that place great emphasis on tourism have experienced the influence of economic actors on tourism development in their countries. Foreign Investment in tourism Kenya has open economic policies which allow foreign direct investment in tourism and other support services. The hospitality industry in the country is dominated by foreign investors form countries such as Britain and Italy. The hotel industry is especially important as tourists who come into the country expect first class accommodation and treatment, a factor that ha a great influence on their perception of tourism. The open door economic policies are also replicated in other tourist markets such as India, which is another major tourist destination in the developing world. Last year, foreign investment in tourism in India ranged into billons of dollars with foreign investors building hotels and other facilitates that greatly contribute to tourism development. Although Kenya has relatively few infrastructure solely owned by the government, it is still regarded as the leading country in East Africa in as far as its investment in communication, transportation and financial with a posi tive GDP growth of 4.5 % mostly owed to tourism growth. Among the economic developments, which make tourist industry to prosper, are increase of computer literate skilled workers in the industry whose dealing with the tourist has become more effective. Kenya having a good percentage of its foreign income coming from other remittances from its citizens working overseas, it has also seen the need to encourage foreign investment by providing economic regulations that attract them. Kenyan infrastructural growth has been credited buys many economists even being ranked as the immediate alternatives to South Africa. However, the dominance of the hospitality industry by foreign players has to an extent hampered the development of domestic tourism as foreign investors are not familiar with local tastes. As a result, there is a perception that their hotel packages are tailored for the foreign markets and do not appeal to local tourists. This ahs hampered the growth of domestic tourism, although in recent years there has been a gradual effort at attracting local tourists to the tourism circuit in Kenya. It is also worth noting that Kenya has a high population of its country within the middle class and therefore there is more disposable income within the population. Statistics indicate that over 40% of Kenyan are middle class citizens meaning that they posses the potential to afford holidays and safaris in the country’s tourist attraction areas. This factor has greatly influenced the growth of domestic tourism. Supporting economic factors Kenya’s infrastructure Kenya has a well developed infrastructure that supports tourism activities. The county has a well developed road network within the main highways and other feeder roads leading into tourist attraction areas. This has encouraged investment in tourism transport with people being encouraged to invest in tourist vans. There is also good airline connection, wit Nairobi serving as a transport hub within the African region. There are many international flights that come into Nairobi, and most of these flights originate from traditional Kenya tourist markets. Among the major airlines that come to Nairobi are British Airways, the Royal Dutch Airline and Delta Airlines. It therefore means that foreigners interested in visiting Kenya have good transport connections into the country. Other counties with the African regions have been emulating Kenya in transforming their airports into hubs in order to attract more tourists into their countries. A good example is Rwanda which in recent years has p ut efforts to position itself as a tourist destination. Currently Rwanda is planning to build a new airport which will enable it accommodate larger plane and therefore encourage travel into the country. Kenya has a reliable source of electricity power from several of its hydroelectric power supplies. This has proved its ability to provide energy in tourist related areas and recreational facilities. This electricity includes maintaining the electric fence systems in the national parks, providing security measures for the tourists in the process of their visits. Financial Services Kenya has been raked as number four in east Africa in its financial service delivery as ranked by Nairobi Stock Exchange. It is also hailed for its international standards banking systems that have allowed efficient transfer of money therefore ensuring a smooth monitorial flow of the visitors while away from their countries. The country is proud to own two of the four international banks while there are other family owned, local and microfinance whose service delivery has reached that of international banks. Kenya has always enjoyed its progress international economic relations, this is mostly due to its flexibility and openness in the allowing other nations also to invest in its country. From this mutual relationship, Kenya has always accessed both supplies and markets across borders with no problem therefore in accessing both tourists and other supplies that can be useful in facilitating tourism management. Social Factors Kenya and most of the developing countries have a rich cultural heritage that is greatly attractive to tourists. The Kenyan coastal areas that tourists love as many cultural and historical artifacts which attract foreign visitor. Socially Kenya constitutes of 42 ethnical tribes of indigenous blacks, Arabs and a few Europeans and Asians.. Most of the Kenyan traditional activities and cultural values up to date have remained as a source of tourist attraction to many foreign citizens. There are also tourist related artifacts produced from the traditional activities, which normally portrays a high level of technicality, skills and creativity, which even today’s technological development has not yet outworn them. Among these skills, include pottery, carvings, paintings and other forms of decoration. Tourists can also be interested in observing other cultural activities like, traditional circumcisions, sacrifices dances, crowning of social leader, wedding ceremonies among others, which are characterized by a high degree of creativity and uniqueness and hence attractive. Most of the tourist attraction sites are based on real life alongside some of the cultural groups who have maintained their traditional activities and therefore still act as a supplementary source of entertainment in the tourism industry. Kenyan people are known to live in as a collective group of both nuclear and extended family this has helped in efficient transfer of cultural influences from one generation to the other and therefore conserving the culture. Early in the olden days, there used to be rivalry over property in this case livestock, grazing and watering fields among the people of different communities but with education and government administration intervention, such vices were replaced by cohesive strategies with no conflicts. Kenya belongs to three linguistic groups of which each has its sub tribes with unique tourist attraction sites. These groups include the Bantu, cushites and Nilotes, the Bantu are located mostly in the central, a few in the western side while the rest are found in the coast, they comprise of almost a third of the country’s population. Among them the most commonly known are the kikuyu Kamba and Luhya. The Kikuyu people are commonly found around the Mount Kenya region whose m ajor tourist attraction aspects are their historical involves the freedom fighters against the British colonial rule. However the kikuyu having suffered a lot in colonial era, they have still developed a negative attitude towards any white person therefore making tourism exploration in that area .The kikuyu are known to be the sole owners of the country’s largest coffee farms which were introduces by the colonialists and servers as a tourist attraction site. With the introduction of universal education in Kenya thee social livelihood among the citizens in Kenya include improvement in communication process. Through the introduction of education, there has been an improved communication network mostly between the tourist stakeholders and the local communities living within the tourist attraction sites. This has reduced the incidence if hostility among the tourist by this rural community since they have perceived the white as an enemy due to the colonization stigma. Effort from the government to explain to them the importance of such people to the community has become effective and instead they have been incorporated in tourism improvement strategies. These local communities after a series of training have become of great use in protecting the animals from poaching, forest from deforestation and also acting as tour guides and securities to the tourists. Tourism Outlook and attractions in Kenya Tourism in majority of the developing countries is the second ranked source of foreign income, first one being agriculture. In Africa, the major tourist attraction sites are the wild life followed by unique geographical features and some of the cultural dynamics amongst different communities. Many state leaders regard its vital importance in its role in economic development as a complete industry for exporting services. Tourism provides great macro economic impact mostly in, providing foreign income for purchases of imports and creation of mass employment from hospitality, recreation, forestry, wild life transport, security cultural among others. In as far as tourism is concerned Kenya has been regarded as one of the most exciting destinations for international tourists in the world. Initially when one could mention Kenya with respect to tourism, the first picture to come to one’s mind was the wild life but with the fast pace of development, leisure has been incorporated among the reasons to visit Kenya for holidays. Tourism in Kenya is by magnitude the highest by far in foreign income earner owing its achievement from not only its natural resources but also the stakeholder’s devotion in excellent plan and show case implantation. This has made Kenya despite having almost similar natural resources in east Africa to be the first and most favorite destination for tourist in the region. Kenya as the tourism stakeholders put it, it has been blessed with a well-integrated combination of natural mostly, geographical features whose uniqueness has always being a source of amazement to tourist and hence attracting them. The most amazing thing is despite the several visits, photos and videos taken on several sites, it has never reached a point of monotony but instead more curiosity ids developed making more visitors to frequent as many consecutives holidays as possible. Among the unique and amazing geographical attracting sites are, the lake Vitoria and Naivasha not forgetting the amazing look of the rift valley, which also has some of the traces of the early man evaluating historical evidences. The second tallest mountain in Africa, Mount. Kenya happens to attract many in its activities like climbing it, exploring its wild life and vegetative variations among the slopes. However irrespective of a variety of different attraction sites and scenery, tourism exploration in Kenya cannot be a 100% complete in terms of satisfaction in the absence of wildlife exploration,. The most famous and amazing tourist attraction issues are the big five mammals and the herds behavior of migrating beasts and birds among different habitats. Several boards operate independently with a common aim of maintaining and improving the tourism industries in Kenya. These boards are listed alongside their area of operation as follows: Kenya wild life service in the maintenance, management and conserving the wild life and its habitats, plantations developing board in ensuring local wildlife and other ecosystems in the area of their management are conserved. Hospitality companies ensure the locomotion, accommodation and the general welfare of the visitors. Kenyan government has also taken the initiative to incorporate the private sector in this business to aid in its efficiency of improving tourism service delivery. Among the privatized organization, include the cultural organization formerly known as the Bomas of Kenya and the Kenya utalii hotels. however there are other sectors that were specially introduced purposely for the tourism industry development include the Kenya airways for travelling logistics, tourists travelling agents, and other associations like , hotel owners, caters, beach operators and coats managers associations. Political factors The political stability of nay country plays an important role in attracting visitor’s t its borders. A major factor that has placed Kenya at the top of tourist destinations is its relative political stability compared to other developing and emerging tourist destinations. Since its independence, Kenya has provided security to its visitors a factor that has played a great part in its development. Contrasting this with an emerging destination such as Nigeria, Kenya ha made great strides in terms of political stability. Although Nigeria has in recent years tries to diversify its economy by investing in tourism, perceptions of insecurity have always drawn back these efforts. However, Kenya ha also had its fair share of insecurity that has sometimes posed a challenge. Political violence had an immediate impact on the tourist industry for it directly affected the major tourism attraction areas mostly in the coast region. According to the political analysts, the violence was termed to be immature implying that chances of its repetition were high. These therefore led top the international tour guides to raise a warning sign on the likely hood of Kenyans political unrest, which defiantly lowered the tourists, turn out. Kenya has also involved itself with fallouts with international fallouts with other nations indirectly or directly. Kenya being a major allies of America, which is a major enemy of Arabic countries leading to terrorist attacks. America having a strict security network has become hard to be hit by terrorists and therefore they result into hitting weaker countries. This has therefore made Kenya to be a subjected it this terrorist attacks therefore making it insecure for the tourists to explore freely. Most African countries have raised concerns on the rate at which undesirable behaviors from the western countries have been transferred to Africans. Among this vices include drug abuse, sexual immorality and human trafficking with more than 90 % of them owing their causes to tourist. Other ecological problems associated with tourism include soil degradation, overcrowding of human beings in the animal habitats interfering with their normal activities mostly reproduction and therefore compromising the population increase. Most of the jobs created by this industry do not benefit the local people who are mostly involved or associated with tourist attraction cites. Influx of tourists has made the price of goods and services to go up therefore making it hard for the locals to afford. There has been a major reported problem in bio diversity mostly in coast due to the development in the name of bulking of structures like hotels which will affect the natural habitats of the coast. 2. Compare and contrast current issues and problems associated with tourism development in one developing and one emerging destination. Given examples where the impacts are different. Tourism presents many challenges despite its economic and social potential. A comparison of Kenya and Rwanda in tourism development challenges reveals many similarities and difference. Kenya is a developing tourist destination while Rwanda is an emerging destination. Some of the challenges facing both countries in the growth of tourism is the global economic meltdown. The economic recession in the world has hit both countries had leading to a decrease in the numbers of tourists. The crisis has discouraged foreigners from visiting some countries as a result of lack of disposable income. One challenge that Kenya ha greatly suffered form in the development of its tourism is environmental degradation. As tourism grows, there is a drive towards clearing large areas of land for the construction o facilities such as hotels. This has lead to depreciation of forest cover. The destruction of the environment along the coastal areas as also posed a great challenge to tourism development in the country. In contrast, Rwanda has attempted to avoid these problems . In mot developing countries, governments do not invest back into the community the funds gained from tourism. This is one of the problems that communities in Kenya have always complained about. The government therefore faces the challenge of satisfying communities living along the tourist destination areas such as Maasai Mara. This has sometimes led to unrest in these areas as the communities demand a large share of the tourist revenues. This is also a challenge in Rwanda although there are no large populations living along these areas in Rwanda. The problem is therefore greater in Kenya where the population is large and with greater economic and scalar awareness by the people. 3. Evaluate with recommendations the future development of tourism in these areas. As various governments within the developing world pursue economic success they have put in place strategies to guide the future development of the industry. The future of the tourist industry is bright despite the grim outlook posed by the present challenges. The global economic crisis is especially a serious challenge at present. However, as economies in Europe and other traditional tourism markets recover, the tourist destinations will experience a boom. Some counties such as Kenya have at present put in place strategies to encourage domestic tourism which mitigates against global factors such as the financial crisis and travel advisories on security. In recent years, the growth of the domestic market in Kenya has witnessed tremendous growth and there are indications that this is a trend that is set to grow. As more Kenyans explore the tourist attractions in their own country, hotels and lodges will continue reaping returns even during the low season. The emerging markets are also creating a situation of competition, which has forced the traditional markets to evaluate their marketing strategies. Countries such as Nigeria and Rwanda are struggling to catch up with traditional markets and this has given rise to intense competition in the tourism market. The increased competition means that tourists are likely to experience better packages and treatment in the various competing destinations. Value for money is an important consideration for tourist and increased competition provides an opportunity for realizing this advantage. It is important that government in developing countries put in place effective policies to promote tourism. They should liaise with local communities to achieve this aim. The participation of local communities in the development of tourism strategies ensures that there is coordination of ideas, especially with regard to issues such as environmental protection and revenue distribution. The local communities understand their ecosystem better and their views should be incorporated in all issues affecting tourism in their communities. There is also a need for the development of regional tourism in developing countries so that the market does not only rely on European markets alone. On the overall, tourism development in the developing destinations faces mixed prospects. However, there is no denying that the industry provides great promise to the economic potential of the developing countries both in the short term and the long term. Policies by the various governments must be positively channeled and the various tourist organizations in these countries should work towards strengthening the industry for a better future. Conclusion Tourism evidently plays a great role in the developing countries. This is more so in countries that have put tourism at the top of investment priorities. Considering these important factors, there is a need to conserve and maintain this industry by having many improvements in ensuring the industry is attracting and retaining more tourists. The first thing to consider is the importance of natural biodiversity to tourists. Wild life is the major tourist attraction sites therefore there is a need to maintain all the factors that make wildlife to be sustainable. This conservation measures include avoiding poaching and illegal logging, which lead to deforestation. Through the wildlife service providers, they educate the community on the importance of the wild life and the need to conserve it. Tourist related institutions in Kenya and other developing countries should be started in order to train the Kenyan staff on the better techniques to attract and retain tourists in the nation. This t rain may range from transport and logistics, hospitality management and tour guiding .security measures should be improved in this case including elimination of terrorism threats in certain countries, ensuring a stable government to avoid violence because of civil war and other upraising which are likely to scare away tourists from coming. There is also need to establish presentable agents and scouts in the tourist’s countries who provide first hand information and guidance on which country to go for holiday and the attraction sites that one is expected to experience.

Changing Dialect of Singapore Essay Example | Topics and Well Written Essays - 1500 words

Changing Dialect of Singapore - Essay Example Tan has made it a point to continue to work with the original language of Singapore to keep the memory of the past alive and to embrace the past through the use of speaking. Tan has made an effort with the younger generations to continue to speak in the main language of Malay. â€Å"If we lose our culture through language, then what do we have left? I believe it is important to continue to remember what we speak, where we are from and what the ancient history is of this land,† says Tan. To him, the idea of keeping the language alive is also a part of keeping the memories and heritage and of his world as a part of the everyday lifestyle. For Tan’s children and grand children, understanding the language isn’t one that they rebel against and often find that the extra dialect helps them to stay ahead in their own thinking. â€Å"Even though we learn English in school, we like having the Malay dialect as a part of our upbringing. It makes us feel unique and like we a re truly from Singapore,† says Tan’s grandchild. This attitude is one that many who are able to speak in two dialects carry with them as they progress forward with the understanding of different dialects. The languages of Singapore have undergone changes through every generation, even though they are kept alive through stories such as Tan. English is now recognized as the main language of the land, specifically because of the colonialization that took place in the 1820s by James Cook. However, there is also an influence of Mandarin, Chinese and Indian dialects, all which have come from the several who have migrated to Singapore through time. This is combined with the main dialect of Malay which is spoken by those who are considered as native to the land. The mixture of languages has led to the four main dialects of English, Malay, Chinese and Tamil becoming the main dialects of the island. It is not only the recognition of the four main dialects that influences the dive rsity of Singapore. While it is a small island, the influx of immigration into the land and the philosophies, such as what Tan has, continue to alter the dialects which are spoken in various regions. For instance, the recognition of Mandarin Chinese as a dialect is only one of several ethnic ways of speaking that are in the region. When visiting Singapore, you will note that Hokkien, Teochew, Hakka, Hainanese and Cantonese are also spoken among households. No more than 10 -20% speak these languages and most is recognized in the home; however, the strong traditions keep the dialects such as these strong and alive (Chan, 2009). The alterations of dialect have also led to a creation of mixtures of each of the languages. A combination of English and Malay, for instance, is commonly heard among locals when they are working to converse among others who know more English. This is a common practice of those in the region, specifically with older generations who have not been educated with t he formal applications of English in the nation. The split of languages is known to have occurred specifically with waves of immigration which occurred from the 1800s. The beginning of the Malays and the structure of Singapore as a country was one which was noted as the dominant culture through this time. Ancient beliefs were kept during this time as well as patterns for economic trade and village life. While there were some fluctuations in Arabic and immigrants from other lands, most adapted to the Malay traditions and way of living. It was from the 1800s –

An Effective Speaker Paper Comparison Critique of 2 Famous Speeches Essay

An Effective Speaker Paper Comparison Critique of 2 Famous Speeches - Essay Example Steve is the most appropriate speaker for the Stanford audience, because of his experience in the technology field, for which the university is renowned. In the course of delivering his speech, Steve Jobs adopts a conversational approach. This is particularly evident when he reminisces about how he founded Apple, Inc with his co-founder, Steve Wozniak. Instead of referring to his partner with his full name he states â€Å"Woz and I started Apple.† This statement evokes a mental picture of two close allies and it is a good choice of words. This is especially because the audience comprises of graduates, who often perceive the ceremony to be a point in time when close friends diverge perhaps never to meet again. Steve also utilizes a simple and customary delivery approach. This is evident throughout the fourteen and a half minutes long speech. For instance, he summarizes his entire speech using four simple phrases; first he states that he will narrate three stories to the audienc e. He then outlines the three narrative topics as â€Å"a story about connecting dots† (0.23), â€Å"a story about love and loss† (5.32) and finally â€Å"a story about death† (14.33). ... This serves to ensure that the audience gets sufficient time to assimilate the information. For instance, at the end of his first story about backward connection of dots, Steve poses for about six seconds when he says â€Å"even when it leads you off the well-worn path†¦ and that will make all the difference† (5.18). The pause is intended to ensure that the audience acknowledges the importance of exploration and persistence. Steve’s relatively casual opening, his conversational delivery approach, simplicity and use of pauses in the course of the address, are all attributes that make his speech effective. These are all features that resonate with the principally young audience. They are also attributes that enable him to effectively convey his primary lessons on mortality, the importance of individuals loving their work and the essence of courage in following one’s intuition. However, the speech is not without few flaws. The first and most notable flaw is tha t, Steve constantly reads from his transcript and hardly maintains eye contact with his audience. This denies him the chance to fully connect with the listeners as shown by their occasional disinterest. The other outstanding fault is the speaker’s partial fail at comedic delivery. For instance, when Steve states that â€Å"I didn’t even know what a pancreas was† (10:07), he delivers the line in passing and does not even pause to relieve the audience’s tension. Another example is when he says â€Å"No one wants to die. Even people who want to go to heaven don’t want to die to get there† (11:40). However, the partially failed attempt at humor could be attributable to the speaker’s effort to imitate academic oration; to evoke empathy from listeners, or to emphasize the magnitude of

Market Communication - Integrated Marketing Communication Plan Essay

Market Communication - Integrated Marketing Communication Plan - Essay Example The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain steps in order to prepare the plan communicating the product or service. The current study considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process. The IMC (Integrated Marketing Communication) Planning Process and Its Application on the Product, Fruit Drink: The integrated marketing communication plan consists of six steps that would be discussed considering the product, fruit drink and its marketing. These steps are essential as they create a connection betw een the buyer and the seller stressing on a long term relationship between them. Step 1: Identification of Target Customers: It can be understood that every product might not be required by every individual. This implies that every product has a particular segment of customers. ... Trying to reach out to each and every customer would create wastage in terms of expenditure as well as time on the part of the organization. Thus considering the fruit drink product, it can be understood that although the product would be healthy and needful for consumers of different ages, yet the younger generation might prefer it more particularly as an intake during their breakfast. Depending on such an understanding and thereby conducting a research, the target customers need to be analyzed. This is the first step that an organization coming up with fruit drink product need to accomplish, primarily focusing on what the product has in extra to provide to its customers and who would need the product. Step 2: SWOT Analysis: SWOT analysis referring to the analysis of the strengths, weaknesses, opportunities and threats of a company is essential for an understanding of the status of the company with respect to other competitors in the industry. The determination of the strengths and weaknesses provide with the company’s internal analysis while the opportunities and the threats represent the external situation for the company (Duncan, 166). Considering the fruit drink product, this step can be associated in the integrated marketing communication plan, since when a new company would try to launch the product, the company would require learning about its own strengths and weaknesses such that it becomes capable of competing against the existing competitors. Also, in order to understand the external threats and opportunities, the company needs to learn about the other players that are existent in the same industry as well about the possibilities of the threats that might arise from new entrants. Thus this forms the second step of the marketing

Dunkleosteus Essay Example | Topics and Well Written Essays - 500 words

Dunkleosteus - Essay Example The living organisms in this classification include sharks, rays, chimearas, ray-finned fishes, and land vertebrates. The clade of Placodermi is now in extinction because of the incapacity of the organisms to survive. The Placoderm are characterized by the presence of dermal armor comprising of a head armor and thoracic armor. Their thoracic armor is distinct because the foremost dental plates forms a ring around the body and include one median dorsal plate (Janvier 3). The order Anthrodita is comprised of organisms in Placodermi which have movable joints between the armor surrounding the head and the body. The organisms belonging to this class is also distinct for their two sets of upper tooth plates, gnathal plates which are tuberculated, and large endocrinal postorbital process (Janvier 4). These structures allow the lower jaw to move down while the head shield also budge for a large opening. Together with their extinctions of these prehistoric armored fish, their primary characteristics of having armors which covers their entire head and some of their body.

Is there a right to self-determination outside of the context of Essay

Is there a right to self-determination outside of the context of decolonisation - Essay Example The United Nations has created the rights of self-determination as a privilege of peoples under alien and colonial dominations. The right of self-determination is not available to peoples who live in an organised form of a State, which is neither under the control of alien or colonial influence as the UN resolution 1514(XV)4 bar any initiative intended to disrupt either partially or totally the national unity or territorial integrity of a nation. Thus, self-determination means that states and their subjects have the privilege to liberate themselves from foreign domination. If any state is under foreign domination or controlled by foreign powers can exercise the right to self-determination and thus, they have the right to oust the invaders and reinstate independence. However, self-determination may occur outside of the context of decolonisation in situations like human rights violation, oppression of minority and indigenous people’s rights5. This research essay will analyse in detail the circumstances in which determination may occur outside of the context of decolonisation in detail. ... Thirdly, the privilege of people to secede. Fourthly, to decide their constitution, this includes their autonomous status. Finally, the privilege to persue democracy. The first three categories mentioned above will fall under external feature of self-determination whereas the last two are known as the internal aspect of self-determination6. The two Covenants to the Self-determination (International Covenant on Civil and Political Rights (ICCPR) and International Covenant on Economic, Social and Cultural Rights (ICESC) 7, and the UN General Assembly Resolutions 1514 and 26258 , acknowledged the right of all peoples to self-determination, which is restricted to colonial scenarios or only to colonial people. However, there are situations where self-determination has been acknowledged as applicable outside the background of decolonisation9. Despite the fact that UN General Assembly lacks the authority to enact any laws , legal experts accept that its resolutions can become customary inte rnational law.It is to be noted that Article 73 (Declaration Regarding Non-Self-Governing States) of the UN Charter is regarded as ascertaining self-determination as a principle of international law. Thus, by virtue of Article 73, UN resolutions 1514 and 2625 attain Customary International Law status10. The right of self-determination should be acknowledged outside the colonial background also. Self-determination as a basic right is to be applicable to all people and should not be restricted to those people with the historical background. It would be irrational to grant the rights of self-determination to some groups and to refute it to others. Thus, to acknowledge the privilege of secession for group of people with the colonisation background and to refute this

Dunkleosteus Essay Example | Topics and Well Written Essays - 500 words

Dunkleosteus - Essay Example The living organisms in this classification include sharks, rays, chimearas, ray-finned fishes, and land vertebrates. The clade of Placodermi is now in extinction because of the incapacity of the organisms to survive. The Placoderm are characterized by the presence of dermal armor comprising of a head armor and thoracic armor. Their thoracic armor is distinct because the foremost dental plates forms a ring around the body and include one median dorsal plate (Janvier 3). The order Anthrodita is comprised of organisms in Placodermi which have movable joints between the armor surrounding the head and the body. The organisms belonging to this class is also distinct for their two sets of upper tooth plates, gnathal plates which are tuberculated, and large endocrinal postorbital process (Janvier 4). These structures allow the lower jaw to move down while the head shield also budge for a large opening. Together with their extinctions of these prehistoric armored fish, their primary characteristics of having armors which covers their entire head and some of their body.

The Film Essay Example | Topics and Well Written Essays - 1500 words

The Film - Essay Example Adopting a light-hearted tone, Marker takes the unique approach of editing various video clips together, without adhering to time frame, and putting them together to describe the memories of the fictional Sandor Krasna, whose letters are read by a female narrator whose identity we never find out. Resnais’ Nuit et Brouillard, on the other hand, is based on the very real and macabre events of Holocaust. With most of the focus on the notorious Auschwitz concentration camp, the documentary which was filmed ten years after the Holocaust ended (1955), lays bare the atrocities committed therein. The male narrator simply relates the series of events that start from the rounding up of the people who were being sent to the concentration camps. The tone of the movie is, of course, very somber and serious throughout. In his movie, Chris Marker tries to explore how human memory works and how time and place have an effect on everything that later becomes history. It is an attempt on his part to take an interest in the banalities of life and, through them, try to explain human nature. The tone of the movie remains quite philosophical; though a lot of people are put off by it and they claim that Marker has ruined what could have otherwise been a great travelogue by using this tone, I disagree. The script of the movie, which are the letters read by the narrator, is crisp, innovative and it helps in driving the point home: the subjectivity of human memory and how we perceive time. It is a very unique approach and I agree that it is not palatable to everyone; however, it is unfair on the part of the critics to call it a work of pseudo-intellectualism. In Nuit et Brouillard, the script is very objective and it portrays the suffering of the prisoners of concentration camps in Nazi Germany. There are no personal observations made by the narrator; he recounts the events as and when

Source based questions on the Vietnam war 1960 Essay Example for Free

Source based questions on the Vietnam war 1960 Essay According to source G, results of opinion polls in the USA in the 1960s Vietnam was one of the most important problems facing the USA. This also shows in source F because 64% of people said television coverage made them want to back the boys in Vietnam while 26% felt moved to oppose the war. The safer film made peoples opinions change because through television they could see what was really going on out there so peoples interests about the war increased. Increasing exposure to the war may have changed opinions about the war because like safers film it showed what was really going on because in safers film soldiers were shot by their own men and they were killing innocent Vietnamese people for no reason. Source H shows a letter written by a U. S soldier fighting in Vietnam in 1969 and he is saying about how fed up he is with the war and having to go to sleep and listen to rockets and mortars and artillery then having to wake up to fight and see soldiers at the age of 18 and 19 being killed and having their lives cut off. His attitude to the war is that he is sick of it all and when people hear about this back in the USA their opinions probably changed. I think this soldiers views are probably shared by a lot of other soldiers when they are writing home. The soldiers families probably felt scared for the soldier and worrying if he will survive and this will probably change their opinions about the war. Source I is about American troops going in and killing innocent Vietnamese people in My Lai. The event occurred in March 1968 but was not published until January 1970. There might have been a delay in publishing details of this event because if the article was published then Americans would have questioned the soldiers tactics and it probably would have changed a lot of American opinions. The authorities delayed the publication of the article because it would have reflected badly on the soldiers and Americans would have started to question American involvement in the war. Source J is a picture from the My Lai Massacre and it shows a thirteen-year-old girl hanging on to her mother after a soldier stripped her. The picture creates a disgraceful impression on the American army and people probably wonder why the soldier done it. I dont think this picture was likely to appear in an American newspaper or magazine because people would have been horrified and ashamed of the soldier. If it were published it would have changed peoples opinions of the war. Source K is an anti-war song written by Country Joe Mc Donald in 1967. Anti-war songs were popular in the late 1960s and early 1970s. I think anti-war songs were popular at this time, particularly among young people because they wanted the war to stop because there were so many people getting killed in Vietnam and it was the young people who were being called up to fight for the war and they didnt want to. Anti-war songs were heard by large numbers of people on radio stations, cassettes or at concerts so it might have influenced people to think more about the war. Source K is a bit like Source H because Source H reached large numbers of people like Source K, they both express attitudes of opposition towards the war and they both might have made people change their views about the war. Source L is a political cartoon published in the USA in 1969. The cartoonist is making a serious point but is trying to make the point in a funny way. People usually remember funny things so the cartoonist wants people to remember this point. In the cartoon you see a salesman wearing an American suit and trying to sell it to a Vietnamese man by telling him all about it but the Vietnamese man says it doesnt fit. The cartoonist is making points like Americans want the Vietnamese to be like them, Americans and Vietnamese are different from each other and America is a big rich country but Vietnam is a small poor country. I have now examined a variety of sources, G, H, I, J, K and L. All these sources give reasons why opinions changed during the war. I think the most important reason for peoples opinions changing during the war were television and things like safers film.

Brand architecture and branding analysis

Brand architecture and branding analysis A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition American marketing Association 1960. A brand is name, symbol, logo, design or image or any combination of these, which is designed to identify product or service. Kotler et al, 1999 Brand distinguishes a companys product from its competitors and an identified product or service that closely satisfies customers needs and wants. Brand is an asset to a company and reflects the quality of customer service. Branding is all about the customers trust of the product or service and makes the segmentation easier for the company. The difference between a company and its competitors should be communicated by brand, because it makes a company unique. BMW, Toyota, Luis Vuitton, NEXT, Debenhams, Nike and Coca Cola are the well-known brands that command price premium and stimulate deep customers loyalty. Branding Branding is the collection of actual and emotional characteristics associated with a particular identified product or service that differentiates it from the rest of marketplace Hand-out notes by tutor Anthony smith Branding is an important aspect of marketing to build a strong image of a company. Mercedes Benz is an automobile brand that commands a premium with their engineering, performance, quality, customer service and after sales service. Toyota shares all these characteristics but still they were not positioned as premium in the customers mind. Toyota then created Lexus as a premium brand with the collaboration of both Toyota and Lexus shared engineering, design elements and customer service. How-to-branding.com Brand Architecture Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services, and should mirror the marketing strategy. Kompanigroup.com How an organization structures various products, services or other entities within its portfolio and how they relate to one another. Brandinstitue.com In the growing economy we can see different companies merging with each other and form the strategy for each of the targeted group in which every product can carry its own brand name. Good and clear brand architecture leads a company towards brand positioning and also helps to get sustainable competitive advantage. There are three different types of brand architecture strategies. Corporate/Monolithic Branding Strategy In this strategy company takes on a unified brand for all product categories and targeted market. This strategy creates simplicity, and cost deficiencies can be achieved as opposed to multi-branding architecture, in which a corporate brand plays a smaller role. Microsoft, Intel, Disney, CNN, SONY, Nike, Virgin and coca cola etc. are the best examples of corporate branding. Corporate banding makes the advertising easier for the company as they just advertise their name and slogan. . Coca cola is recognizable in every continent of the world through its red curved bottle and logo. SONY is a corporate brand as its name is attached to everything, from its DVDs to play station. The founder of SONY, Akio Morita, once said: I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product. Therefore corporate strategy leads a company to sustainable financial outcomes. Brandingstrategyinsider.com . Adhistry.wikispaces.com Google.co.uk Multi/Individual Branding Strategy Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under different brand names. Finance.mapsofworld.com It is very difficult for a brand to position itself in a diversified environment where the customers needs and wants are different. Therefore, company can fill different market segments through diversifying its product range. VW, PG, Unilever and Diageo are the best examples of multi branding. PG is the prime example, having a multiple shampoo brand to influence different customers, like head shoulder for dandruff, Pentene for healthy hear and Sassoon for professional saloon experience. Through multi branding a company can target more than one segment in the market and fill the price gaps. Multi branding is a good strategy but sometime it fails because of the poor management. Due to failure it could harm the family brand name. VW took many years to change the negative brand image of Skoda from the customers mind. Helen Meek. et al, 2001 Google.co.uk Endorsed Branding A brand that carries the endorsement of a source brand (the parent company). Brandbuild.eu Endorsements add integrity and assurance of the indorsed sub brand in customers mind without overpowering it with its own association. Endorsed branding is suitable for the company, using varied product portfolio, e.g. Nestle, Cadbury, Unilever etc. Nestle written on the Kit Kat, Cadbury written on Dairy Milk to provide credibility and assurance to the product. Some companies give independence to the endorsed brands like Unilever give freedom to the Heartbrands such as Feast, Magnum and Cornetto and they have their own marketing campaigns and target market. Some companies has firm relationship between company name and product, e.g. Ford does it with the model Mustang, people using either the brand name Mustang or the full name Ford Mustang. Google.co.uk Brand Elements Brand elements are those trademarkable devices that identify and differentiate the brands. There are certain elements of a brand, like names, logos, symbol, characters, slogans, design, features etc. some important elements are mentioned below. Kotler et al, 1996 Brand Name Name is the most significant element of the brand. This is the only part of the brand which should never be changed. It help customers to identify distinguish product from competitors. It is not necessary the brand name is associated with the company and can be different. But if the brand name is linked with the quality of the product either high or low, then all good must be of the same standard. MS is the prime example of providing quality products through St Michael Brand as one can see its tag on the cloths and food and household goods as well. Brand Image Brand image is fundamental way through which a customer recognises and believes a brand. It gives a company an identity and creates a better image in the mind of the customers. Brand image is unique that clearly reflects the image of the organisation and different from the competitors. To build a right image in the customers mind, the company must have to focus on brand identity. Brand Personality Brand personality is the goodwill of the brand. It is associated with the benefits and attributes of the brand. Brand personality is unique and long lasting; it is the emotional attachment of the consumers with the product, e.g. Sony and Panasonic, both are the giants of electronic sector, although both got same features, some peoples prefer one of the other because of their trust on the product by long time. Brand Association Brand association is the relative strength of consumers positive feelings towards the brand Lasser et al, 1995 Associations, according to Aaker (1991) represent the bases for purchase decisions and for brand loyalty. The way consumers perceive brand is a key determinant of long-term business-consumer relationships. Hence, building strong brand perceptions is a top priority for many firms today. Morris, 1996 It is the perception of the customers towards a brand attributes and quality. Brands can be associated with the name, colours, symbols, attitudes, expressions and sound etc. Mercedes Benz is associated with the luxury drive and excellent engineering, Nike with its Slogan, Nokia with its sound, and Coca Cola with its red colour, Colgate toothpaste with cavity protection and Microsoft with Bill Gates. Renault has launched a successful campaign for its model Clio and used the famous French footballer Thierry Henry and Sesame Steet in the Va Va Voom advertisement. This campaign resulting attract more male customers than females. This is how celebritys association to the brand benefits organisation. Kotler et al, 1996 Brand association gives the basis of buying and brand loyalty to the customers. Companies always try to associate their brands with the positive things to create good image of the product in the mind of customers. Brand association developed if the product is desirable, durable and satisfies the customers needs. Positive customers perception about the product makes a brand stronger. It is formed on the basis of Product attributes, Advertisement, Relevant price, Quality, Celebrity and big entity association, Competition and Display points. Brand positioning Positioning is the place in consumers mind that you want you brand to own. For example, Hallmark caring shared, and Disney Family Fun entertainment. Positioning is not what you do to a product; positioning is what you do to the mind of the prospect. Ries and Trout, 1981 Brand positioning is successfully built through continuous communication with the customers about the product to its targeted market, through advertisement, brand name and its packing. Brand positioning refers to the position in the customers mind, it does not relate to market position. Brand positioning is associated with the market segmentation. The right market segment is to be targeted for the brand positioning. Brand positioning is all about a customers perception about the product. There are certain ways for a brand to be positioned, e.g. offering specific benefits, targeting a specific segment, pricing and distribution. Brand positioning is an important concept in which a company can decide where it wants to position its brand in its field relative to competition. Brand positioning is a thinking that guides a company to build a relationship between the brand and customers. Brand positioning gives space in the customers mind, so the company become in the better position to control over its own brand image. Price and quality are the most common attributes are considered in the brand positioning. To get a good position in the customers mind the company introduce brand of a good quality with on competitive price. The quality of the product must be at least equivalent or better from the competitors. Quality perception is the most powerful element of the brand positioning. Once a company is successful in building a powerful perception of quality will result in building a powerful brand. Psychological element is dominant to some extent in building a quality perception as some peoples psyche is that the product with high price tag is of good quality. Communicating brands through their specific features is another way to position brands, e.g. Clinic all clear, Dare to wear Black or Pakistan and India surf excel is advertised as stain remover, Surf Excel hena. Culture is another strong aspect to the brand positioning. Different companies use cultural symbols to differentiate products from their competitors. Examples including, Air India advertise through Maharaja, Tata tea, Hamara Bajaj etc. Treedeuce.com Brand Extension Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brandexpress.net When a firm uses its brand in another product form, or even within another product class, then the firm is stretching the brand (also referred to as brand extension). Iain Ellwood Virgin is the good example of brand extension as they sell everything from records to airline travel, to cola drinks to wedding parties from clothing to cosmetic and computers. This is successful in brand extension because it has the ability to connect the customer directly and give them values. Many firms attempt to extend their brands but all the brand extensions are not suitable or desirable. An extended brand always works best in a top to down direction. It is always easy for a company to bring brand extension from relatively cheaper product line. Ralph Lauren and Gucci are the best example. Ralph Lauren extended from luxury clothing to jeans and bed linen while Gucci brand is extended from luxury clothes to oven gloves, cooking aprons and dog toys. An extended brand has a low introductory cost because the customers, traders and retailer are well aware of the product. Brand extension brings options to the customers through variety of products. If the product is of lower quality, will result in damaging in overall brand value. Iain Ellwood Caterpillar is one of the biggest non-sporting footwear companies in the world with its brand CAT. This is basically a construction and mining equipment manufacturing company that extended their brand in this potential segment. It was perceived that it is the biggest mistake of the caterpillar but the extension was a big success. Sometimes the brand extension, implemented incorrectly due to less understanding. LEGO is a Danish toy manufacturing company, decided to extend its brand and launched its own product line of cloths, watches and video games but it was ignored by its target market, that result half of its employee are redundant back in 2004. Kotler et al, 2001 Michelin and Goodyear are the French companies, famous for making rubber tyres and having a number of brand extensions. Michelin brand extensions are car and cycle related product, footwear and clothing, sports and leisure and personal accessories. On the other hand Goodyear becomes the partner of the Adidas to make a series of driving shoes. Kotler et al 2001 We can see normally financial services providers have not attempted to extend their brands, and only concern with their original market. On the other hand, there are too many non-financial service providers extended directly to the financial services. E.g. Tesco extended its market to Tesco banking and Tesco insurance. Benefits of branding To customers People buy brands, because they are well aware of the quality of the product and save time and efforts. Buying a branded product can give customers a peace of mind and credibility. Most of the branded products have warranty policies, which gives customers assurance of a quality product. Some big companies having product replacing policies, e.g. DeWalt a power tool manufacturing company, replace the product immediately in case of damage. To intermediaries/stakeholders There are certain benefits of branding to different stakeholders, that directly/indirectly effecting the organisation. Multinational organisations always have the strategy for social, environmental and economic issues. Companies contribute to the societies in which they operate. Brands follow government regulations to minimise any adverse effect to the environment. Employees always attract to innovative companies where learning opportunities are always there. Supplying goods directly to retailers, companies distribute goods through agents or distributers. Distributers get long-term agreements from the known brand companies. Retailer can get benefits from overall marketing campaign. Sustainable competitive advantage When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential) to earn a persistently higher rate of profit. Grant, 2002 It is very important for every organisation to be successful in long term. Effective corporate branding is certainly the main source of getting sustainable competitive advantage in the market. Worlds famous corporate brands do not sell products, they sell concepts, e.g. Coca Cola does not sell a soft drink, it sells enjoyment and Microsoft does not sells computers, it sells possibility. Brand designers create a corporate brand identity through promotional material and advertising campaign to establish a corporate identity. There are certain brand characteristics that lead a company to get sustainable competitive advantage. A well designed logo and a strong identity system can give a company an edge over its competitors. Brand Identity A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Aaker, 1996 Brand identity is the way a company aims to identify or position itself or its product or service. Kotler et al, 1999 Brand identity is the first thing that a customer experience and plays a major role in getting a sustainable competitive advantage in the market. Brand attributes are is a bag of features that shows the personality of a brand and these attributes help to create brand identity. Brand identity is supported by emotional and unique elements and values, serve to distinguish the brand in the market, especially for progressively competitive environments, service organisations and recreational sectors. Brand identity creates a distinct identity that is very hard for the competitors to duplicate. The main elements to build a strong brand identity are human resources, organisational culture, organisational structure, stationary, company cards, company dà ©cor, packing, catalogue, market and innovation etc. Kotler et al, 1999 Brand loyalty Brand loyalty is considered as ultimate reward for a brand as it is another factor which leads a company to get a sustainable competitive advantage. Customers always prefer to buy those brands they are loyalty with, even though that is expensive and have close substitutes in the market. Apples iPod is a product to listen mp3/mp4 music, and the big electronic giants like Sony, Panasonic and so many other companies have same product with same features at the relatively low price than Apples iPod. Majority of the customers buy iPod just because they are loyal with the brand. Brand Equity Brand is a symbol of extremely precious part of legal property, that can control consumer behaviour and it also provides the protection of persistent future revenues to the firm. Brand equity is called the amount that is directly or indirectly accrues by these various benefits. Kapferer, 2005; keller, 2003 Companies invest huge amount of money to develop brand equity. Brands with high equity win the space in the market because of the uniqueness, reliable services and continuous and effective relationship with the customers. Stronger brand image takes a company to financial advantage through the brand equity. Brand equity leads a company to charge perineum prices for the product to raise their profit margin.

white noise :: essays research papers

The central conflict between Jack and Babette Gladney is basically the struggle for control and also the struggle for who is more afraid of death. Jack Gladney throughout the whole novel tries to think that he knows his wife Babette he tries to control her thoughts by saying she is supposed to act a certain way. Jack wants to be the one afraid of death and at the same time wants to get rid of his fear.   Ã‚  Ã‚  Ã‚  Ã‚  In the story Jack confronts Babette about the medicine she is taking, he wants to know what it is and why she is taking it. He tells her that if she doesn’t tell him the reasons that Denise will. Jack is very understanding and tells her to take her time telling him. Babette tells him that Gray Research was conducting human experiments on fear and then decided not to conduct them on humans but on computers. She told Jack how she made a deal with â€Å"Mr. Gray† and in exchange to continue with the experiment with Dylar (the drug) she would give him her body. Jacks reaction to this was not the kind you’d expect when your wife is telling you she cheated on you. He was mostly calm, stayed laying in bed, and even offered Babette some Jell-O with banana slices that Steffie had made. Jack went on asking why Babette needed this drug and what it’s purpose was. He wanted to know why they couldn’t test on animals. Babette answered, â€Å"That’s just the point. No animal has this condition. This is a human condition. Animals fear many things, Mr. Gray said. But their brains aren’t sophisticated enough to accommodate this particular state of mind.†(195) Jack then was starting to realize what Babette was getting at. This is when the emotion kicks in for him. Now he feels all the emotions he was supposed to feel when she told him he cheated on him. He states, â€Å"My body went cold. I felt hollow inside.† (195) He was waiting for her answer. She tells him, â€Å"I’m afraid to die..I think about it all the time. It won’t go away.†(195) He responds with, â€Å"Don’t tell me this, this is terrible.† Jack’s reaction to Babette’s fear seems misplaced. He is more upset that she could possibly be more afraid of death than him than he seemed to be about her sleeping with Mr. Gray. He goes on trying to tell Babette that maybe she isn’t sure that she is afraid of death, â€Å"death is so vague.† He tries to tell her that it might be her weight or height that is her problem.

The Mask of Hamlet Essay -- Essays on Shakespeare Hamlet

The Mask of Hamlet  Ã‚  Ã‚     Ã‚   When people put on a mask or costume it is usually because they are trying to hide themselves or portray a certain feeling to onlookers. In Shakespeare's Hamlet, Hamlet puts on a "antic disposition" as a strategy to get closer to Claudius. Hamlet tells his friends this by saying (I,iv,170-173) "how strange or odd some'er I bear myself (As I perchance hereafter shall think meet to put an antic disposition on), That you, at such times seeing me, never shall, with arms encumb'red thus, or this head-shake, or by pronouncing of some doubtful phrase," Hamlet's strategy is successful at the beginning in that he is able to fool Ophilia, Gertrude, Polonius and Claudius but as the play proceeds Polonius and Claudius began to see that there is logic behind his madness and actions. Toward the end Hamlets strategy becomes a tragic error when he begins to act solely on emotion instead of logic. In doing so he makes the mistake of killing Polonius instead of Claudius. Claudius then realize s that it would have been him dead instead of Polonius if he had been there. This scares Claudius in to trying to get rid of Hamlet any way he can. This explains the old saying "You can fool some of the people some of the time, but you can't fool all of the people all of the time."      Ã‚  Ã‚   Hamlet's reason for putting on his antic disposition is that he wants to fool Claudius into believing that he is fanatical and is no threat to him physically or to his anarchy. The reason for doing this is that Claudius secretly killed Old Hamlet, who was king to gain the thrown for himself. Hamlet after conversing with the ghost of his dead father learns that Claudius killed his father and swears revenge on Claudius. By Hamlet putting o... ...we mourn for" Claudius was not fooled for very long but at first he was sorry for, and was trying to help his past nephew now son get rid of his madness.      Ã‚  Ã‚   In conclusion Hamlet's plan did exactly what it was supposed to allow him to do. Hamlet shows really well the natural reaction to stressful situations by which he acts through emotion not logic. Hamlet would have been a exeptional king because of his logical thinking, but a short lived king because of his inability to act upon it.    Works Cited and Consulted: Bloom, Harold. Modern Critical Interpretations Of Hamlet. New York, NY: Chelsea House Publishers, 1986. Charney, Maurice. All of Shakespeare. New York, NY. Columbia University Press. 1993. Shakespeare, William. Hamlet, Prince of Denmark. The Riverside Shakespeare. ED. G. Blakemore Evans. Boston: Haughton Mifflin Company, 1974.

Tma B322

Question 1 A) Innovation is about finding new or better method of making something, a product or a service. Innovations are born due to several reasons . Peter Drucker has outlined seven sources of innovative chances or opportunities . I am going to identify them below. 1. Unexpected happenings, as a sudden event that can be a indication of a distinctive chance for innovating or entrepreneurship. 2. Incongruity, as the divergence between what everyone think of a thing and the reality of it , this difference can create an innovation. 3. Innovation born when a new process is needed is a chance to fill the gap and create something new. . Changes happened to the industry structure can be a possibility for an innovative product to pop out 5. Demographics change such as population size, employment level and income ranges. 6. Perception variation along with mood and meaning of general assumptions can form an innovation. 7. New knowledge acquired based on fresh advances in scientific and tec hnological fields can produce new goods to the market. [Tetteh,2008] Gary was a risk taker, his innovations were the result of unexpected happenings that combined with his great mind generated new and interesting products.It is said that his first step of being innovative and risky was an end result after reading a newspaper ad about the availability of large quantities of powder soap. He evaluate the news as a great one since the countries was just getting out of a war state and people will find this product pretty attiring. This unexpected happening has made Gary a deal that created a tiny wealth of a 30,000$ at that time when he contacted the right people and informed them about his product and made the sale from scratch. Word count: 288? B)According to Schumpeter, innovation is the process of introducing new products in addition to techniques to the market. These products need to be new or radically improved. Schumpeter identified five types of possible innovation: 1. Producing new kinds of goods or modifying the of attributes of the existing ones. 2. Introducing new way of production which might be based on innovative technical and scientific findings. 3. opening new market 4. Using new resources and raw materials in the inputs. 5. new organization of production and industry .What Gary has done is finding products and making them more attractive by adding some options or features to them, what he said about his products is that there are normal products with a twist. This twist can be new look or design or new attributes added to them. We can see that Gary’s type of innovation is product innovation, which consists of changing a feature or a look of an available product. Furthermore, Gary as an adventurer has introduced new products from toys and other amusing stuff to the market.For example: the plastic farm of ants , the spud gun and the fly cake which have made great successes and rewards. For instance, he released balloons that were designed as giant animals , this change in the look of the balloons attracted people and made them buy them in huge quantities . Mixing his original ideas with the product that is presented have resulted in new product that is a real money maker. Word count: 251? Question 2 A) Gary as shown in the case is a very successful entrepreneur.He combined great traits of successful and honored men in the business world. Gary was a normal person who hasn’t a degree in business but what he has is the idea and the initiative to take this idea to the last level and making it worthwhile. He has marketing skills, he knew what attract customers and also he knew how to convince people to buy his products that were not ordinary products, but with his skills and creativity he changed the actual product and made it more appealing in the addition of the fun part for ex: animal look balloons and plastic ant farm.Gary forever looked for high accomplishments and wanted to achieve his dream to be a millionaire from the beginning and he reached his goal. [Davison,2008] Being an ambitious person who is to a great extent motivated towards success, knew how stay focused and identify the opportunity when he sees it as he did when reading the soap powder availability in the market and took risk to make his first great sale, that showed how clever he was by perceiving this opportunity and evaluating it to decide that it will be a great offer for people after the war.Having the mental ability to think in an intelligent and creative way for doing all kinds of business while keeping his eyes on the objective and not losing the energy however remaining persistent to take risks and new challenges by introducing high number of innovative products to the market without fear of failure are the reason behind the enormous success of this inspirational entrepreneur. Word count: 276 ? B) An entrepreneur is a person who has the potential to do something different.Being an entrepreneur is about having the rig ht skills and the right idea along with the right experience and in the end being able to generate a totally unique innovation Gary as an entrepreneur is a risk taking individual who enjoys taking the chances and entering uncertain situations to do business. Many characteristics that he owned helped him be the entrepreneur he is now. The many experiences he has from his childhood, in hi father grocery’s store and the experience he gained in the army and combining them all together taught him that being risky can be quite fun and very profitable.Furthermore, having an idea and staying focused on the goal of making that idea an innovative creation next to realizing good opportunities and chances for a fresh venture were strengths for Gary and reason behind his success. Having the potential is about generating ventures and succeeding from scratch, the entrepreneur is innovative and inventive and knows how to develop his ideas and turn it into a success and money. Gary is self co nfident and multi-skilled, he didn’t focus on one field for business, and his interest was in marketing.He still remained confident when he faced of difficulties and failures and discouraging circumstances. Gary gathered in his personality the potential to be a successful entrepreneur. The risky trait, the experience, the intelligence, the initiative, the creativity, the know-how, the complete commitment and dedication to achieve his objectives. Word count: 252 ? Question 3 Innovation is spreading vey fast in the economic world.Innovation permits nations and countries to grow rapidly better than cultures that aren’t adopting innovation. Acquiring ideas of technological and innovation is actuality important for achieving organization’s competitive advantage. Everett roger has discussed the importance of customers adopting and using innovation, since customers are the most vital part of the business process. That is what the purchasing pathway network that include s several stages of introducing the products until the consumer purchase them .The purchasing network perspective got great interest from different business people, among managers, consultants, and decision makers are aiming to promote the innovative capability for organizations. Firstly innovators asses what is needed and wanted under the competitive pressure and the need to produce different products. After that it comes releasing the product, making the ads for it to attract new customers and position the image of the product in the mind of customers to make them move and buy the product. Mankin, E 2007] People are divided into several levels of innovation adoption , some of them are innovators who like to purchase the product first, and then comes the later adopters who wait for another people to try the product before them because they fear it will not satisfy them for example purchasing an iphone The purchasing pathway network is greatly advised for organization or firms when designing a project since the innovator need to know that people’s perception of the innovative product differ where there is a crucial need to identify different users adoption behavior.Word count: 255 Question 4 The six markets model illustrates the view of where the marketing of goods can be applied. The six domains appearing above are the ones that organizations direct their marketing strategies by. Those markets are: the referral market where the organization has good communication links with some experts and professionals in business world who can recommend others regarding purchasing products and other decisions. The supplier markets, recruitments markets, influence markets and internal markets or employees.For example The Word of mouth communication can be recognized as a valuable method in the marketing mix. Each of these interactions must be managed with a strategic plan. Gary’s marketing activities were shown firstly when he marketed the powder soap from the supplier market and offered them for people he already met (referral market) and he succeeding in making the deal . Then he used the mail-order business and published an ad in the newspaper, and customers saw the ad and were attracted by it (customer market). He introduced also new products in national trade fairs also considered as customers market.He has set up a billboard next to his house that declared the image and the marketing intelligence he had. Big companies and executives were attired by the billboard and became known among businessmen. Moreover, Gary has published two books that showed his knowing in promoting his experiences and stories to his students( internal markets). SO we can see that Gary has used the whole framework of the six markets in his business life. That helped him becoming successful and a winner in the entrepreneurship and marketing world.Word count: 263 ? References Davison, ED 2008, ‘Social Entrepreneurship', Social Entrepreneurship — Re search Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Mankin, E 2007, ‘Measuring Innovation Performance', Research Technology Management, 50, 6, pp. 5-7, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Tetteh, VA 2008, ‘Entrepreneurship & Business Planning', Entrepreneurship & Business Planning — Research Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012.